Remedying Hyperopia: The Effects of Self- Control Regret on Consumer Behavior
نویسندگان
چکیده
Journal of Marketing Research Vol. XLV (December 2008), 676–689 © 2008, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Anat Keinan is Assistant Professor of Marketing, Harvard Business School, Harvard University (e-mail: [email protected]). Ran Kivetz is Professor of Business, Columbia Business School, Columbia University (e-mail: [email protected]). The authors are grateful for helpful comments and suggestions received from participants in seminars at Columbia University, Yale University, the University of Pennsylvania, the Association for Consumer Research Conference, the Society for Personality and Social Psychology Conference, the Society of Consumer Psychology Conference, the Marketing in Israel Conference, the Society for Judgment and Decision Making Conference, the Behavioral Decision Research in Management Conference, and the 2007 Invitational Choice Symposium. ANAT KEINAN and RAN KIVETZ*
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